JOB OPENING: Director of Marketing and Development

ABOUT THE MUSEUM
Founded in 1947, the South Bend Museum of Art will celebrate its 75th anniversary in 2022. The museum features American art with a full spectrum of historical and contemporary work in five galleries. A wide range of artistic traditions are taught in our world-class art studios. Located inside the Century Center in downtown South Bend, Indiana, the museum occupies three levels in the northern wing of the Johnson/Burgee building. It is supported by a staff of 7 full-time and 5 part-time employees and governed by a Board of Trustees of 33 community members.

MISSION
The South Bend Museum of Art affirms the enduring power of the visual arts to reflect and create community, engage minds, and nurture growth through exhibitions, collections and educational programs.

HISTORY
Since its founding in 1947, the SBMA has provided insight into the art, history and culture of the region and nation. SBMA has been AAM accredited since 1987.

POSITION SUMMARY
The Director of Marketing and Development (DMD) has primary responsibility for marketing, event planning, and publicity, and works with the Executive Director and Development Manager on all aspects of the development program.

ESSENTIAL DUTIES AND RESPONSIBILITIES, MARKETING/EVENTS
The DMD will serve as an integral part of the organization, working cross-departmentally to increase awareness to help support the brand, marketing, and communications functions for SBMA. This includes implementing marketing campaigns and special events and overseeing all communications, graphic design, social media, public relations and marketing activities.

Position responsibilities:

  • Manage marketing and public relations activities to create awareness and help achieve annual funding and program attendance goals.
  • Develop annual marketing plan and contribute to long-term marketing planning,
  • Produce marketing materials, press releases, newsletters, annual reports and collateral materials. Write engaging messages, storylines, and content. Design and manage ads.
  • Support website, social media and email platforms and supervise relevant contractors.
  • Collaborate and coordinate across the organization to ensure communications are cohesive, meet SBMA’s standards and convey a consistent story to both internal and external stakeholders. Ensure all marketing efforts are consistent with established brand guidelines.
  • Act as liaison with media and other marketing initiatives in community.
  • Promote and manage gallery rentals and events.
  • Develop and manage the marketing budget
  • Track attendance metrics and data, evaluate visitor satisfaction and trends, and report to Executive Director and Board.
  • Work with SBMA Executive Director to develop and execute a strategy for developing and strengthening relationships, securing major gifts, and increasing individual donations and corporate partnerships.

Fundraising:

  • Create and write fundraising appeals — Annual and Special Appeals — and their accompanying mailings, emails, social media, etc.
  • Maintain direct contact with donors. Coordinate additional donor outreach calls and meetings by volunteers and staff.
  • Drive donor contact through direct mail, e-blasts, and associated fundraising outreaches.
  • Assist with grant applications and management.

Cultivation and special events:

  • Organize and attend donor and cultivation events.
  • Represent organization at events and to potential funders and supporters in a professional manner.

QUALIFICATIONS
Should be an enthusiastic individual with an engaging personality, able to communicate sensitively and effectively to diverse audiences. Must be able to foster goodwill among the museum’s many stakeholders and generate excitement about the activities. S/he should be comfortable presenting information to Board members, donors, media contacts, external partners, and social, business and civic leaders. The right candidate will be an experienced, and creative professional with a desire to help shape the future of SBMA.

The qualifications listed below are representative of the knowledge, skill, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Excellent oral and written skills.
  • Ability to represent SBMA to funders, individuals and groups.
  • Ability to work independently as well as part of a team, in a fast-paced, professional environment.
  • Excellent organizational skills with the ability to set and meet deadlines.
  • Ability to multi-task and prioritize.
  • Ability to work in a diverse environment.
  • Proficiency with Microsoft Office Suite and Adobe Creative Suite.
  • Experience with content management, marketing automation, and email marketing systems.
  • Able to work weekends or extra hours to support events or meet deadlines.
  • A valid driver’s license, automobile insurance and access to a car on a regular basis or comfortability using Uber/Lyft for community appointments.
  • Diversity, Equity and Inclusion: Promote processes and communication that encourage inclusion.

PREFERRED EDUCATION AND EXPERIENCE:

  • 3–5 years’ experience in marketing and fund raising in a museum or cultural environment.
  • BA/BS in marketing, communications, arts management, or related field required. MA preferred.

COMPENSATION & BENEFITS
The compensation for this position is competitive and is commensurate with experience. Please include your compensation requirement on the employment application, or include this information in your cover letter. Insurance includes 50% employer-paid medical, dental, vision and life. Paid holidays. 403B plan participation available.

TO APPLY
Please send resume and cover letter to: visssus@yahoo.com and use the word “Search” in the subject line.

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